WHAT IS A VIRTUAL TOUR?
Virtual tours are based on 360° photography, which is a technique where specialized equipment is used to capture the entire surroundings of a location. This ability of being able to capture the entire space in a single photo is a combination of software and panoramic photos.
360° photography has the ability to effectively show photographs from the photographer’s point of view. It is best and very effective to show off sceneries, businesses, stores, or tourist spots using 360° photography. It gives the users a virtual tour of the place or area through their computer or mobile device. Users are able to navigate from one spot to another similary to the technology used in Google Street View.
We all know that Google is one of the most used search engines all around the world. In fact, it captured 74% of all internet traffic in January of 2019. With 3.5 billion searches per day worldwide, it has become the go-to of many internet users to find information.
Google has a mapping service called Google Maps that provides detailed information about a place and geographical regions all around the world. It has a feature called Google Street View. This is an interactive panorama technology that allows users to have a virtual tour of a place or area. It was first launched in 2007 in limited cities within the United States and has expanded its reach worldwide throughout the years.
This feature is a critical marketing tool for small businesses that want to differentiate from the competition. Its features have improved wherein different communities, companies and even corporations are becoming more interested in being tagged through this feature, making it more in demand.
One of the things that allows this feature by Google is to become fully effective is setting up your business’s Google My Business (GMB).
Google My Business is a free and easy-to-use tool for businesses, companies and organizations to manage their online presence across the search engine, Google. This includes Google Search and Google Maps, and under Google Maps, you can find Google Street View.
Customers may also read and leave photos reviews about your business. While in your end, you can respond to their reviews and add photos too! Google said that businesses that has photos in their listings received 42% requests for driving directions on Google Maps and gets 32% more click through their website. Google My Business helps understand your customers and expand your presence by making it visible in search engine results.
Who benefit the most from Virtual Tours?
Attract parents by showing them your premises as a virtual tour. This way of presenting your rooms has multiple benefits. Parents can see in what environment their loved ones will be spending most of the days without interupting your daily routines. Parents will be able to see the premise at their convenience 24/7. They will be able to check virtually how well equiped is your Nursery.
Are you tired organising constant viewings? Have some rest and allow us create a Virtual Tour of every property in your offer. We can create a very high quality, fully spherical image of every room to allow buyers/renter view the property in great details online. The virtual tours are available 24/7. Allow your customers to view the property in such high quality online will help you reduce the costs generated by organising viewings for people who may not like the layout or decor of the property on offer.
You run a cody B&B or a luxurious hotel? You are proud how your property is presenting itself? Show it to your potential guests by adding Virtual Tour around your premise on your website…..
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How can your business benefit from Google Street View?
Google Street View’s 360° photography or virtual tours can help your business in different ways. Did you know that businesses are excited to have this type of feature that can help enhance their business’s look and feel. As mentioned above, it is becoming an in-demand service. It can help differentiate your business from the competition.
This comes in two categories, exterior and interior. Exterior is the most common one on Google Maps. It usually shows store fronts, streets, building, or anything that can be found outside. Interior shows the inner part of a store, company or business. It gives users a virtual tour of what your business is on the inside!
Here are more things you need to know about the different benefits your business will get from these features that Google offer.
Users will be more likely to click and interact with your listing. Some people are interested on what is new. If you have a new user that searches up for your place on Google, and you offer a view of your store from the exterior, there is a 42% probability of that user to be converted into a customer!
Stand Out from Competition
When your competition offers similar goods and services, beat them on your integrated technology with a virtual tour posted to your Google My Business profile and your website! These are unique experiences that not many businesses are taking advantage of. This could be an effective new approach to gain your potential customers.
Giving your users a virtual tour allows them to experience something new that most businesses do not have or even know exist. This 360° photography makes it convenient for your customers to “feel” the layout before they arrive.
Be a First Mover
Similar to people, first impressions matter when it comes to business, no matter your size. When you offer an immersive 360° Virtual Reality tour, you are steps ahead from your competition. You are giving your potential customers a look of your business from the comfort of their home and office.
Google My Business and a 360° virtual tour are priceless and can be yours for under £1,000. The upload is permanent and only needs to be updated after renovations.
What Type of Equipment do You Use to Shoot Your 360 Tours?
We have a team of experience photographers who are using only the highest quality DSLR cameras and tripods. We are not using the 360 cameras as they are not capable yet of reproducing the image quality of the professional DSLR camera with high quality lense. All the images taken at your location are then stiched together to create the single, spherical image. The team retouch each of the image to achieve the highest quality photo which will be used in your virtual tour.
What Rooms Will You Shoot and What Rooms Will You Not Shoot?
There are no limits to what we can shoot. There are however some recomendations. For outdoor sessions for example the weather should be reasonably good, i.e. no rain. For indoor shooting we recomend to shoot the best presenting areas of your property. We recomend also to shoot during the day when there is plenty of day light available, however we do have a high quality photography lights so we can enlighten even the darkest corners of your premise.
For drone footage we need to ensure first that it is safe to use a drone in your location – we may not be able to use drone if your property is located in the No Fly Zone, i.e. close to the airport, etc.
Should Our Place of Business Be Free of Staff and Clients When You Conduct Your Virtual Tour?
It depend. Some locations are good to be shoot with people in it, i.e. if you want to promote your restaurant to show it is popular for example. The only thing to consider in this kind of situation is to obtain the people consent to be part of the promotional images. We can of course help you with this legalities.
Most of the businesses though decide to shoot without people to allow viewers fully enjoy the location they are viewing.
Are You Insured?
Yes, our business have the required lliability insurance to ensure our stuff and our customers are covered in case of any unfortunate situation occur.