Technology’s greatest contribution to today’s modern world is that businesses are able to generate innovative methods to attract customers. For any type of business with a store front presence, one of these advancements is 360° Photography, or virtual tours. You might be familiar with 360 photography from years ago, but today, it is becoming an increasingly effective tool to enhance your Google footprint. Google Street View is one of the best examples of 360° photography that helps businesses visually express their physical space.


Virtual tours are based on 360° photography, which is a technique where specialized equipment is used to capture the entire surroundings of a location. This ability of being able to capture the entire space in a single photo is a combination of software and panoramic photos.

360° photography has the ability to effectively show photographs from the photographer’s point of view. It is best and very effective to show off sceneries, businesses, stores, or tourist spots using 360° photography. It gives the users a virtual tour of the place or area through their computer or mobile device. Users are able to navigate from one spot to another similary to the technology used in Google Street View.

What is Google Street View?

What is Google My Business?

How can your business benefit from Google Street View?

Google Street View’s 360° photography or virtual tours can help your business in different ways. Did you know that businesses are excited to have this type of feature that can help enhance their business’s look and feel. As mentioned above, it is becoming an in-demand service. It can help differentiate your business from the competition.

This comes in two categories, exterior and interior. Exterior is the most common one on Google Maps. It usually shows store fronts, streets, building, or anything that can be found outside. Interior shows the inner part of a store, company or business. It gives users a virtual tour of what your business is on the inside!

Here are more things you need to know about the different benefits your business will get from these features that Google offer.

Increase Engagement

Users will be more likely to click and interact with your listing. Some people are interested on what is new. If you have a new user that searches up for your place on Google, and you offer a view of your store from the exterior, there is a 42% probability of that user to be converted into a customer!

Stand Out from Competition

When your competition offers similar goods and services, beat them on your integrated technology with a virtual tour posted to your Google My Business profile and your website! These are unique experiences that not many businesses are taking advantage of. This could be an effective new approach to gain your potential customers.

Unique Experience

Giving your users a virtual tour allows them to experience something new that most businesses do not have or even know exist. This 360° photography makes it convenient for your customers to “feel” the layout before they arrive.

Be a First Mover

Similar to people, first impressions matter when it comes to business, no matter your size. When you offer an immersive 360° Virtual Reality tour, you are steps ahead from your competition. You are giving your potential customers a look of your business from the comfort of their home and office.

Cost Efficient

Google My Business and a 360° virtual tour are priceless and can be yours for under £1,000. The upload is permanent and only needs to be updated after renovations.


What Type of Equipment do You Use to Shoot Your 360 Tours?

We have a team of experience photographers who are using only the highest quality DSLR cameras and tripods. We are not using the 360 cameras as they are not capable yet of reproducing the image quality of the professional DSLR camera with high quality lense. All the images taken at your location are then stiched together to create the single, spherical image. The team retouch each of the image to achieve the highest quality photo which will be used in your virtual tour.

What Rooms Will You Shoot and What Rooms Will You Not Shoot?

There are no limits to what we can shoot. There are however some recomendations. For outdoor sessions for example the weather should be reasonably good, i.e. no rain. For indoor shooting we recomend to shoot the best presenting areas of your property. We recomend also to shoot during the day when there is plenty of day light available, however we do have a high quality photography lights so we can enlighten even the darkest corners of your premise.

For drone footage we need to ensure first that it is safe to use a drone  in your location – we may not be able to use drone if your property is located in the No Fly Zone, i.e. close to the airport, etc.

Should Our Place of Business Be Free of Staff and Clients When You Conduct Your Virtual Tour?

It depend. Some locations are good to be shoot with people in it, i.e. if you want to promote your restaurant to show it is popular for example. The only thing to consider in this kind of situation is to obtain the people consent to be part of the promotional images. We can of course help you with this legalities.

Most of the businesses though decide to shoot without people to allow viewers fully enjoy the location they are viewing.

Are You Insured?

Yes, our business have the required lliability insurance to ensure our stuff and our customers are covered in case of any unfortunate situation occur.

Contact us to get a free quote

Our advisors are available Monday – Saturday 9am – 5pm

Call us on: +44 (0) 788 544 7857

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Hirschberg Ltd

45 Walcot Drive
Great Barr, Birmingham 
West Midlands, B43 5TH

Company Registered in England: 12151715